Dobry wieczór :)
Napisałem pierwszą część krótkiego tekstu i chciałbym prosić o wskazanie błędów.
Among several types of partnerships between companies there are two that help in client acquisition and are usually referred to as strategic marketing partnerships.
The most basic one is Referral Partnership, well known and understood type of cooperation in which partners refer their customers to one another. The strongest relationship is in Integration Partnership as from the customer perspective the separation of product or service providers is unnoticeable or immaterial.
We can see two elements in play here: product or service and promotion (customer acquisition through communication of market offering). In Referral Partnership the two businesses provide services/products and communicate their market offerings separately. In Integrity Partnership both the products or services and the promotion efforts are integrated resulting in combined, and ideally(?) increased, value of product/service and improved market offering.
What is missing here are the transitional forms between the two types of cooperation:
https://i.imgur.com/dIJHYMe.png