Commodity Bundling pochodzi z economics, ale jest uzywane w marketing strategies.
"bundling" znaczy tying the purchase of services or products together for sale in some way.
Niestety, nie moge ci to przetlumaczyc ale moze potrafie ci wytlumaczyc:
"Commodity bundling is everywhere. From a McDonald’s Happy Meal® to personal computers pre-loaded with an operating system, a web browser and a media player, consumers encounter take-it-or-leave-it offers daily requiring them to purchase bundles of products
preassembled for them or nothing at all."
"CONSIDER two independent products that are neither substitutes nor complements for the other. It may be profitable for a seller of two such products to bundle them by requiring a buyer to take both in order to get either.