Sandra, a beauty therapist and the owner of the Tip-Top Studio, is very popular with her clients not only due to her nice and professional looks but also due to her professional ways.
She always wears a perfectly clean, perfecdy cut and perfecdy ironed green uniform. Her hair style is neat, elegant and fashionable. Her make- up is delicace and inconspicuous, just suitable for the job. Her fingernails are short, shapely and perfectly manicured. The skin of her hands is always soft and nice to touch. She puts a bit of hand cream on it each time she washes her hands. There is always some delicate scent of per- fume around her.
Sandra is highly professional in her dealings with clients. In her job she must ask a lot of quesdons, give a lot of advice and make a lot of recommendations. Asking questions she cannot be suggestire or vague. She cannot seem too personal or too inquisitive. It is a real art to elicit all the necessary information from the client. She must create a friendly atmosphere in which the client opens up and provides her with the in¬formation she needs to choose a treatment.; On the other hand, giving advice or making recommendations she must be convincing and per- suasive but not insistent or imposing. Clients should have an impression that they make their own decision. They should also have a feeling that a given treatment is the best and the most effective. Moreover, thev should be convinced that it is good value for money.
Like everv good beauty therapist, Sandra asks her clients about all and any possible health, and especially skin-related problems, about their duration and severity. She tries to find out if they are not associated with anything like the food eaten, exposure to sunlight or water. She asks how the client feels in generał, whether she is pregnant, tak.es contraceptives or any other medication. 11 the client is a teenage girl, she may ask her about the regularity of her periods. Ir may also be helpful to know a lit- tle about the client’s li Fes tyle, work conditions or habits such as cigarette smoking or coffee drinking. There are a lot of little things to know, like, for instance, the reaction of the client’s skin to cold air, dust, a possible tendency to develop cold sores.
Sandra is cautious about ordering the right treatment. Sometimes, when a need arises, she prefers to refer the client to a dermatologist first. The Tip-Top Beauty Studio employs a dermatologist. He is always available to clients and beautr therapists who need his consultation. The dermatologist examines the client’s skin. He may order sorne special investigations and/or prescribe the client vitamins or other medicadon, including ointments to eliminate the source of the problem and to en- hance the effects of the beauty treatment.
Sandra has been a beauty therapist for 10 years now. She has received hundreds of clients and has done hundreds of facials. She is experi- enced. She likes her job and clients appreciate her work. She has been learning and improving her knowledge and skills all the time. She has attended a lot of seminars, trainings, demonstrauons and presentadons. She has obtained a lot of diplomas.
For 5 years now Sandra has been the owner of the Tip-Top Beauty Studio. She has made a lot of improvements to the Studio. She has add- ed a lot of new treatments to its offer. She has employed new staff. She has bought modern equipment. She has also established contacts with well-known cosmetics companies. The Studio has been cooperating with them on a regular basis for years. Sandra and her staff have been using their cosmedcs and recommending them to their clients for years, too. The Studio has signed contracts with a few cosmetics companies. So, they can buy and sełl their cosmetics at competidve prices in exchange for advertising and promoting the products among customers.
The Tip-Top Beauty Studio has built its reputation on the high qual- ity of its services and a wide variety of treatments offered. Sandra be- lieves in the holisdc approach to the client. In her opinion, it is the only professional approach acceptable. Her Beauty Studio guarantees good, professional care and effective treatment. That is why it is so popular with clients.